“Laho” by Shallipopi: Why the Laho craze is taking over Afrobeats

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If you haven’t heard Laho yet, you’re missing the Afrobeats anthem that’s now branding Shallipopi as the self‑styled Minister of Enjoyment. Since its March 14, 2025 video release, Laho has exploded across social media, Spotify viral charts, and even remix buzz with Burna Boy on “Laho II”. Here's why Laho is dominating timelines and why fans can’t get enough.

What makes Laho so viral?

• Cultural pride meets catchy hook: Shallipopi blends Benin City motifs with thumping Afrobeats drums in Laho. 

• Chart power: The song hit top‑ten on Billboard’s U.S. Afrobeats Songs list and topped Apple Music in 10 African countries. 

• Streaming stats: It debuted at #17 on Global Shazam charts and has racked up millions of streams by summer. 

Fans and memes fuelling the fire

The reaction on Twitter and TikTok is electric. One fan posted:

“Did LAHO live up to its VIRAL SNIPPET?” 

While others share reactions from Afronation performances, like Shallipopi’s live bursts of energy that have spurred thousands of #Laho challenges. 

Memes often reference his “Minister of Enjoyment” persona from the lyrics in Laho, turning phrases like “Minister of enjoyment/Intercontinental/Monumental” into GIFs and dance routines. 

SEO insight: using Laho as the primary keyword

Inserting Laho throughout the copy automatically aligns with what new fans are searching, while secondary keywords Afrobeats and Shallipopi capture broader genre visibility. Mentions of “Minister of Enjoyment” tap into trending lyric snippets that often appear in social posts and search queries.

Why the video matters

The official Laho music video, directed by Perliks Definition, ups the ante with vibrant visuals and a cameo from Shallipopi’s brother Zerrydl—elements fans tweet and quote when praising the track. 

You’ll also see a flood of reaction clips on YouTube, like “Shallipopi – Laho | Vibes On Vibes Reaction” and first‑listen tweets that quote the track’s hook. 

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Quick overview

Detail	Insight
Release date	14 March 2025 (official video)
Genre	Afrobeats
Artist	Shallipopi
Chart move	Top-10 Billboard US Afrobeats, #17 Global Shazam
Viral hook	“Minister of Enjoyment” lyric line

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Still need convincing?

Laho keeps trending: snippets and reactions circle back to Strauss that this might be “Song of the Year (So Far)” , while live performances and remixes continue to ignite fan posts. Search #Laho and you’ll find everything from dance GIFs to lyric breakdowns.

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Watch the official Laho video

Enjoyed this breakdown? Keep streaming Laho, share your reaction with the hashtag #Laho, and let Shallipopi’s Minister of Enjoyment anthem soundtrack your Afrobeats playlist.

ALSO WATCH: Davido’s “10 Kilo” Music Video: A Body-Positive Afrobeats Smash Trending Across Nigeria

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